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LIDL’S ‘Urban Legends’ Tops the ADC

LIDL’S ‘Urban Legends’ tops the ADC this month with its second episode – ‘The Last Sheet’ – created by Mullen Lowe and directed by Anton Groves. 

ADC’S Jury head Claudiu Dobrita comments – “Craft. It seems that people are finally waking up to its importance. And by ‘people’ I’m referring not only to the agency but also to the clients. Because it’s useless the agencies having visual wizards or prolific writers if the client doesn’t understand that they need to sustain such talent. This time it worked out. Well crafted, and with a beautiful concept to boot, the whole campaign was very well strategised. Especially in a category where everyone is shooting the same bullets. Congrats!”